3D integration and typographic development for the Global campaign from the Vitro Agency, San Diego, that advertises the sneaker brand Asics with the tagline, "Sound mind, sound body."
That positioning is a play on the brand name "Asics," an acronym for the Latin phrase "Anima sana in corpore sano" -- "A sound mind in a sound body."
Role: Design
Agency: Vitro NYC
Studio: Tronic