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Dell:Redesign

Brand Union, lead by Creative Director Sam Becker took on the challenge of re-designing the iconic Dell logo. 

My Role was to help add dimension to the several versions proposed and to explore ways in which the logo could function in a dimensional space.

Role: Styleframe Design 

Studio: Brand Union

CD: Sam Becker/Karen Yau

DELL-direction_02-1.jpg
Dell_on_white.jpg
DELL-direction_02-3.jpg
DELL-direction_03-2.jpg
DELL-direction_03-1.jpg
DELL-direction_04-2.jpg
DELL-direction_05-2.jpg
DELL-direction_05-3.jpg
Invisble_E-table_angle_02-v03-black.jpg
Flexibility_Metal_01.jpg
Bars_lights_01.jpg
Flexibility_Wood_01.jpg

SELECTED WORK BY FREDERICO PHILLIPS